Too often I see entrepreneurs focusing on the wrong priorities when addressing their website businesses. They spend a lot of time and money building a website, and then they immediately turn their attention to how to drive as many visitors into the website as possible. They start testing PPC and banner ads, they sponsor newsletters, they go on message boards, and some even run print and broadcast advertising.
The problem they have is that they skipped vital steps in the development process and didn’t prioritize their activities correctly. This is a problem you will not have because you are taking the right steps now to learn about how to prioritize your activities to make your website more successful.
This online course is broken up into 7 parts. So, for seven days you will receive a new lesson each day. The intent is to give you time each day to make up a plan to execute each type of activity.
To be sure, many of these activities are not going to be complete by the time you knock off for the evening each day. In fact, some of these lessons will be activities that you will continue to engage in on a regular basis for the life of your website. It also helps to have some time to think about each topic before you address the next.
So, let’s get started with the first lesson:
To be sure, many of these activities are not going to be complete by the time you knock off for the evening each day. In fact, some of these lessons will be activities that you will continue to engage in on a regular basis for the life of your website. It also helps to have some time to think about each topic before you address the next.
So, let’s get started with the first lesson:
List Your Website with Free Web Directories
Although many people confuse the two, web directories are very different from search engines. To briefly explain the difference, a web directory is a listing of websites that are categorized by site type. Visitors to the directory can “drill-down” through a hierarchy of categories to find the specific type of site they are looking for.
how it works?
Let’s say you are on Yahoo’s web directory, and you are looking for websites with information on photography. You would go to the Yahoo Directory Homepage (dir.yahoo.com) and click on the “Arts & Humanities” category. You would then click on the “Visual Arts” sub-category, and then you would click on the “Photography” sub-category. Notice that as you move down the hierarchy, the selections become more specific to the niche site you are looking for. Human beings find the category that is most appropriate for the site and list the site under that category.
Search engines are different. A search engine is really a computer program that “crawls” the web. Each time it stumbles across a hyperlink on a site, it follows that link to discover what content is on the resulting page. By “crawling” pages in this way, search engines build up a database called an “index” that holds information about each page the search engine (or spider) has found during its crawl. When you type a search query into Google, you are essentially asking that program to tell you all the sites that pertain to your search term.
The trick for new site owners is to get the search engines to crawl your site. The best way to do this is with web directories.
Search engines are different. A search engine is really a computer program that “crawls” the web. Each time it stumbles across a hyperlink on a site, it follows that link to discover what content is on the resulting page. By “crawling” pages in this way, search engines build up a database called an “index” that holds information about each page the search engine (or spider) has found during its crawl. When you type a search query into Google, you are essentially asking that program to tell you all the sites that pertain to your search term.
The trick for new site owners is to get the search engines to crawl your site. The best way to do this is with web directories.
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